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Wayland Frozen Yogurt Business Expanding to Waltham

Just months after opening their first Frozen Yogurt Innovations (FYI) location, a Wayland family business is expanding to Waltham.

The Cohn family brought frozen yogurt to Wayland just seven months ago, but is already looking ahead to a second location of Frozen Yogurt Innovations in Waltham.

The self-serve frozen yogurt shop, which has been a popular Wayland dessert stop since its opening in May 2012, plans to open a new store at the Main Street Marketplace in Waltham. Susan Cohn, co-owner of FYI, said the new Waltham location will be a larger version of the location on the corner of East Plain Street and Main Street in Wayland.

"It's a great space, a great location," Cohn said.

Since the Wayland shop's opening, Cohn said she and her husband, Lewis, had been approached by many individuals wanting to open franchise locations of FYI or proposing possible spots for new locations. The family settled upon the Waltham space, which will be owner-operated.

“It sort of just hit us and we thought, ‘Why don’t we make a move on it,'" Cohn said. "They’re popping up all over the place and we want to get our name out there."

The Cohn family business features soft serve tart and traditional frozen yogurt as well as a wide variety of toppings that customers mix and match for an individualized dessert. Their frozen features live and active cultures and probiotics.

Cohn said the Waltham location will be larger than the Wayland location, which will allow the store to feature additional yogurt machines and possibly some other yet-to-be-determined products. The Waltham store will also sell frozen yogurt pies and cakes, which are already available at the Wayland shop.

"It will be as great as the Wayland location," Cohn said.

The Cohns hope to open by the spring of 2013 and currently in the architectural stages of constructing the new location.

Once it opens, it will join iParty and Doctors Express, both of which have already opened at the plaza. Five Guys, Chipotle, Panera Bread, GNC and Massage Envy all have plans to open at the site. 

David King December 27, 2012 at 01:14 PM
Orange leaf is supposedly opening at Polaroid. Hope the two can co-exist.
Martha Creedon December 27, 2012 at 06:43 PM
Personally, I'll be more likely to support Frozen Yogurt Innovations since it's actually a local business, and I can bike there more easily than to the Mall. I also like that it's more walkable from the immediate neighborhood and playground.
NWBL December 27, 2012 at 07:44 PM
I'd like to see a fro yo shop at the corner of Trapelo & Lexington.
Paul Manganelli December 31, 2012 at 03:13 AM
I'd just like to say good luck getting through all the Waltham red tape to get approval...I will support this business...I hope our city officials do as well.

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