Peapod Launches Virtual Grocery Store At Brandeis Train Station

Peapod.com is first in U.S. to launch virtual grocery stores.

The following is a press release.

A virtual grocery store is coming to the Brandeis commuter rail stop in Waltham.

Peapod.com, the nation’s leading Internet grocer, announced the launch of more than 100 virtual grocery stores at commuter rail stations in Boston, Connecticut, New York, New Jersey, Philadelphia, Washington, D.C. and Chicago. 

The first of its kind in the U.S., the virtual store technology features billboards of larger-than-life grocery aisles on the train platforms.  

Billboards have been installed at the following Massachusetts train stations – Attleboro, Brandeis, Canton Junction, Dedham Corp., Franklin, Framingham, Haverhill, Newburyport, Norwood, Central N. Billerica, Salem, S. Acton, Swamscott & Wakefield.

Commuters with iPhones, iPads or Android phones simply scan a QR code on the billboards to download a free PeapodMobile app and start shopping on the spot by scanning bar codes of the products displayed in the “aisles.” 

Peapod has teamed with national consumer products brands, including Barilla®, Coca-Cola®, Kimberly Clark®, Proctor & Gamble® and Reckitt Benckiser® to redefine when, where and how consumers knock out the task of grocery shopping.  On average, commuters in Peapod markets spend an hour in transit to and from work each day+.  With the Peapod virtual grocery stores, they can get orders started, make selections from Peapod’s entire online store, and schedule home deliveries – for next day or even several days or weeks in advance—making the most of their train rides.

“Getting your groceries on the way home from work just got a whole new meaning,” said Peapod Chief Operations Officer Mike Brennan. “With schedules that are more demanding than ever and people spending 200+ hours a year in transit, our hope is that consumers will take advantage of our virtual stores and mobile app while they’re on the go and enjoy the time saved when they’re at home.” 

What’s In Store

Peapod’s East Coast virtual store ads feature products that typically fill weekly grocery shopping baskets for busy households, including staples like coffee, condiments and cleaning products; soft drinks, snacks and cereal; milk and bread; health and beauty products; and fresh fruits and vegetables.   

Once on the PeapodMobile app, customers have access to more than 11,000  popular and store-brand products, from grocery basics to farm-fresh produce; top quality meats and seafood; prepared foods and party trays; deli meats and cheeses, sliced to order; Kosher, organic and specialty foods; office, school and pet supplies.  A variety of beer, wine and beverages are also available in select markets. 

First-time Peapod customers will need to register on www.peapod.com in order to complete their first PeapodMobile order on their smartphones.

Courtesy of 360PR.

NWBL October 11, 2012 at 11:26 PM
Peapod, the best service ever!


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