If you’ve noticed the iParty sign gone at the Main Street Marketplace, here is the explanation.
iParty has merged with Party City and is in the process of converting its stores in Party City locations, according to a post on iParty’s website.
The Waltham-based iParty appears to have mostly completed the conversion. The iParty signs are gone and Party City branding materials are hanging in the window of the store.
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According to a Boston.com post, Party City acquired iParty in order gain a foot in the New England market. Party City currently has 750 locations in North America.
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